Many of us make the mistake of thinking others, even those who have shared similar experiences, think and act as we do. Big mistake. There has always been at least one surprise that has emerged out of the public opinion work that I’ve commissioned over the course of my career.
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With all of the space in this blog that has been devoted to the idea of “big data,” we thought it only prudent to draw your attention to an article that highlights some of its limitations.
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Rich data. That’s the benefit of using qualitative research. And sometimes, virtual focus groups can generate richer data than traditional ones.
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