There is a lot of noise out there, and a lot of different perspectives. Thinkwell Research offers a free research assessment to help you identify what information you should be using, and how you can begin to use it.
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05 May 2016

Today we are constantly aware of what people in our peer groups, our neighbourhoods and on our social media feeds are doing. How can we use this brand of social influence as a force for good?
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03 Mar 2016

With all of the space in this blog that has been devoted to the idea of “big data,” we thought it only prudent to draw your attention to an article that highlights some of its limitations.
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12 Jan 2016

Can innovation be taught? We’re not sure… But small and large organizations can develop a shared sense of ‘creative urgency’ by stimulating the hearts, minds and eyes of their employees.
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03 Jan 2016

Growing a business can be a tough climb. Equip yourself with the latest market intelligence by consulting our Free Guide.
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08 Dec 2015

Ever wondered where Nova Scotians get their information? Here are some news consumption and social media numbers. New data! Just released!
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04 Jun 2014

The bellwether phenomenon applies beyond politics… Creative Testing is just the bellwether principle from another angle.
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25 Sep 2013

Deep polling in every riding is doable, but expensive. Here are some other ways to monitor, and anticipate, outcomes.
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25 Sep 2013

Many of us make the mistake of thinking others, even those who have shared similar experiences, think and act as we do. Big mistake. There has always been at least one surprise that has emerged out of the public opinion work that I’ve commissioned over the course of my career.
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16 May 2013

Rich data. That’s the benefit of using qualitative research. And sometimes, virtual focus groups can generate richer data than traditional ones.
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11 Feb 2013

Most Researchers are not mind readers… But we tend to be good listeners. So to mark the beginning of a New Year, here are our big predictions for the world of Market Research and Communications in 2013.
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24 Jan 2013

In the spirit of the season, we’ve decided to assemble a list of the “Top 3 Trends” in Communications for 2012, and share them with our faithful readers. While the following round-up is by no means complete, here are the key trends that have resonated with us, over the course of the last year.
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21 Dec 2012

Like many of you, I followed the US Presidential election closely over the past few months. Notwithstanding the guilt associated with believing that the American politics is more interesting than the Canadian variety, I found myself constantly searching for the latest scrap of news, and polling data!
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16 Nov 2012

Few companies can follow Apple’s playbook to success — nor should they try. But is it possible to study the strategies that Apple and a handful of other companies have employed to dominate their markets?
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14 Nov 2012

Don’t let your company get bit by a crisis. Think ahead, and be prepared with the knowledge to identify opportunities, avoid threats and resolve crises.
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06 Nov 2012

Why is Thinkwell in the Strategy Business? We believe that your business plans, decisions, and communications–all components of your corporate strategy–can be improved with research, analysis and intelligence.
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01 Nov 2012

In business and in life, it’s important to keep moving forward. So after nearly 10 years of operation, Thinkwell has changed its corporate look. We will also be adjusting our (collective) focus, over the course of the next few months.
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25 Sep 2012

After much planning, and behind-the-scenes work, thinkwellresearch.ca has a new look. Our site was refreshed, and refurbished, over the summer… And soon, it will host a (fully-operational) blog. Though this new element, we plan to share our best research, strategy and communications tips, report company news and discuss topical issues. So please, stay tuned…

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20 Sep 2012