Thinkwell Expands to New Brunswick: Allan Gates To Lead New Brunswick Operations
SAINT JOHN, NB—Halifax-based Thinkwell Research + Strategy, a leading Atlantic Canadian research and organizational development firm, is expanding to New Brunswick, offering its services and strategies to private and public sector organizations across the province. The New Brunswick office will be based in Saint John and led by Allan Gates, an experienced entrepreneur, strategist and marketing communications professional who cofounded marketing agency Bonfire Communications and business news website Huddle Today.
Founded in Halifax in 2003 by Len Preeper, Thinkwell offers a range of consulting and advisory services, including quantitative and qualitative research services aimed at helping organizations understand customers and stakeholders, identify opportunities, and make strategic, data-driven decisions. Thinkwell’s organizational development team focuses on transforming organizations, teams, and leaders through system and organizational reviews, leadership and team assessment and development, facilitation and consultation and strategic planning.
"The addition of our Saint John office marks an exciting milestone in Thinkwell's growth," said Len Preeper, founder and partner at Thinkwell. "Adding Allan Gates to lead our presence in New Brunswick allows us to better serve our existing clients while also developing new relationships throughout the province. Our deep understanding of Atlantic Canadian markets, combined with our research and organizational development expertise, positions us effectively to support organizations across the region."
Thinkwell expanded to Newfoundland and Labrador in 2022 with market research professional Carolyn O’Keefe joining the firm as a partner and leading the St. John’s office. "Our expansion into New Brunswick further strengthens our ability to provide Atlantic Canadian organizations with insights that reflect the unique characteristics of our region. Having boots on the ground in three provinces allows us to better understand and serve our clients' needs," said O’Keefe.
Allan Gates brings considerable experience to his new role at Thinkwell. He returned to his home province in 2007 and has been an active part of the New Brunswick business community for almost two decades. "I worked frequently with Thinkwell over the years while in the marketing and communications business, and I found them to be both strategic and focused on client success. I’m thrilled to join the team and lead the expansion into New Brunswick," said Allan Gates, Vice President for New Brunswick at Thinkwell. "There's a significant opportunity in this market for our unique approach to research and organizational development. I look forward to working closely with existing and new clients to help them make data-driven decisions and achieve their strategic goals."
The New Brunswick office will offer Thinkwell’s full suite of services, including market research, organizational development consulting, and strategic planning and facilitation support. This expansion reflects the company's commitment to supporting business growth and development across Atlantic Canada.
About Thinkwell
Thinkwell Research is a leading Atlantic Canadian research and consulting firm, specializing in market research and organizational development. With offices in Nova Scotia, Newfoundland and Labrador, and now New Brunswick, the company provides strategic insights and consulting services to businesses and organizations across Atlantic Canada and beyond. Find out more at ThinkwellResearch.ca and follow the company on LinkedIn.
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Media Contact
Len Preeper
Partner, Thinkwell Research + Strategy
+ (902) 830-2119
+ len@thinkwellresearch.ca
Carolyn O’Keefe
Partner, Thinkwell Research + Strategy
+ (709) 728-1444
+ carolyn@thinkwellresearch.ca
Allan Gates
Vice President, New Brunswick, Thinkwell Research + Strategy
+ (506) 977-4755
+ allan@thinkwellresearch.ca